Effective marketing means putting the right message forward to your customers at the right time, right place and at the right cost. Technology has sped up and that requires a number of services that needs to be implemented together to give the desired results in a very short span of time. Just one pay per click advertisement, e-mail, web page or press release cannot give the desired effect until and unless all the varied technology services are combined together. This combination of different marketing strategies is known as integrated marketing services and companies are slowly recognizing the immense benefits that this service can offer in the long run.
Whether you have a product, a service or any other sort of consumer good to sell, taking a multi-channel approach will help you reach your target audience in the best possible manner. Integrated marketing services will not only help to retain your existing customers but help you to bring in more potential clients to your business. The varied technology services included in this sort of a technique may include individual marketing disciplines such as graphic design & branding, advertising, direct marketing, sales promotion, online marketing, public relations, affinity marketing, etc. The same methods of integrated marketing may not be applied for every business, and will usually depend on the nature of the products or services that a particular business offers, their target industry and various other factors. For example, there are various online businesses who might not be interested in promoting their products through offline media but resort to strategies using the web. Similarly small or upcoming companies will rely more on word of mouth and listings in local directories, etc.
Therefore it is best to take the help of a professional technology services provider who can showcase on-demand talent, expertise of work, experienced and talented staff and deep resources. They can guide and provide you the best solutions to choose the right marketing strategy that is cost effective and time saving. Integrated marketing services especially offer the opportunity to SME’s to reach their target audience via email, internet, direct marketing, advertising, public relations, etc. This helps these small to medium enterprises to build a brand name very fast. Moreover by utilizing the marketing disciplines put down by a reliable information technology services provider, upcoming business can save a lot towards operating costs including setting up of a new IT department and online marketing department, training the new recruits etc.
According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the India IT-BPO industry is estimated to aggregate revenues of US$ 73.1 billion in FY 2010 wherein the IT software and services industry is expected to account for US$ 63.7 billion. Moreover, the Indian information technology (IT) market is expected to grow at around 15.5 per cent in 2010.
Application Management, Custom Application Development, Product Development, Application Re-engineering, Application Migration, Restaurant CRM, Application Migration, Java Migration,.Net Migration, Oracle Migration, Database Migration, Web Presence Enhancement, Content Management System, Website Design and Development, E-commerce Solutions, Search Engine Marketing, Rich Internet Application, etc. are the key part of Information Technology Services.
Notwithstanding, Information Technology Services are critical for modern day economic growth and national domestic product. Information technology in association with hardware and software serves the very purpose of making things user-friendly. Moreover, every major global industry considers information technology a crucial part of its function and operation. In comparison to other sectors of the economy information technology has an increased productivity.
Web development services, data recovery, data transfer, application software, etc. are the part of Information Technology Services. Additionally, efforts are being made that during the technical delivery process there is no setback on valuable data and at the same time the basic features of established business model are retained. As data migration requires methodically approach from service providing firm which results in the most cost-effective way.
Information technology provides concrete support during various stages of application management i.e. from starting to the final delivery of products or services. Moreover, an analysis of the industry is done before the delivery of software and work performance is measured during each phase so that cent percent productivity and seamless working is ensured. Not to say before the final delivery and even after the delivery, the service providing firm takes full care.
Once some project is given to the IT Company, expectations are made that it offers application software efficient apart from relieving the client from the tedious process of application engineering. Moreover, expert teams of the service providing firm work towards the maximization of business value and minimization of maintenance cost. Notwithstanding, the IT Company ensures that the application can be updated, expanded and re-engineered, consolidated and customized in minimum delivery time.
Web enhancement is another information technology service which is being offered by various IT firms as small to big businesses require web presence for better output. The service providing firm adapts strategic marketing techniques for added value and generates business leads for the client firm. Search engine optimization is a service which requires an expert knowledge of search engines and for that an IT company is an ideal place.
IT companies in India offer effective Information Technology Services which also includes SEO to help website become more appealing and competitive. Web designing, search engine optimization by blog submission, directory submission, article submission, etc. add value to the current website and create a strong identity.
Local Search supplies the perfect avenue to attract more people to your technology services business.
All across the World Wide Web, in every city or town, people are searching for a business, product or service specific to their location. This is called “Local Search”.
There was a time when it was very hard to find search results that were accurate and reliable for a specific geographic area. Now search engine giants Google, Bing, and Yahoo have adapted to the needs of searchers by returning local results to users.
It is not only important to be found on search engines when potential clients search for your services, but you need to also direct this “drive-by traffic” to your website–your business’ location online.
Search engine optimization (SEO) has always been crucial to having a business be found online. And now with search growing, it’s a vital step to driving high quality traffic to your business.
Here are a few interesting statistics about SEO that every technology services business owner should know:
91% of people use search engines 3 billion plus local searches per month 30% of these contain local identifiers (city, zip, etc.) 73% of all online activity is related to local content 61% of mobile queries have local intent 86% of local search users follow up with a phone call or in-store visit
Local search is exploding and is only going to keep growing as people and technology continue to get “smarter”. It is now more important than ever to optimize your content for local search so your business can be found for the products and services in your city.
Assuming you already have a website, there are only 3 steps to remember in order to be successful with local search marketing:
Direct Traffic. There are billions of people searching the internet every day. The traffic is passing by and they’ll stop at a website on a search engine that appears to solve their need or want. Optimizing your site for the best search terms will help people in your local target market find you. If you are not optimized for local search terms, then you are losing potential business. SEO, PPC and Local Business Listings all require knowledge and skill to fully optimize. When done properly, you should be listed on the first pages of Google, Bing, and Yahoo and as many local search engines as possible. Think of this as putting up a sign to direct traffic to your site.
Convert Traffic. Using search engines to direct high quality traffic to your site is one thing, but getting people to opt-in to email, purchase your product or sign up for services is another. Converting prospects into paying customers is critical for any strategy to work. Your goal now is to have your prospect perform an action because this new traffic is useless if you can’t convert it to a paying customer. By optimizing your site so visitors take a desired action, you can increase your conversion rate. When you increase both your traffic and conversion rate together, sales can increase dramatically.
Analyze & Optimize. Through the use of technology, it is very easy to track your Internet marketing performance. You can easily see exactly how many people visit your website, where they came from, what actions they took and even track which ones became a client or customer. You should always be analyzing this data and adjusting your search optimization accordingly.
If all this seems overwhelming to you, you’re not alone. Internet marketing is a rapidly changing world that requires constant attention. You can spend a lot of money and get little or no results from your efforts. The best advice I can give you is to outsource this to a company that can prove they know what they’re doing in the technology services industry. Sure, you’ll pay a service fee, but if you use the right company it’s an investment that you can monitor down to the penny to monitor your return on investment.
Medical Technology Repair Personnel, i.e., biomedical engineers, are healthcare heroes. Thank Goodness for the hardworking precision teams of biomets and clinical engineers who manage the medical technology services in hospitals, outpatient centers and labs. Largely unnoticed as a group, they consistently show up for work in healthcare institutions and get their vital, exacting jobs done reliably, with technical skill and accuracy, day after day. So why is their work so important?
Here are 7 reasons why:
Every day, in-patients and out-patients across the globe receive enormous medical diagnostic, therapeutic and remedial treatments for a wide range of symptoms and illnesses. From a joyous obstetrical ultrasound producing your child’s in-utero first ever photo, to a depressing diagnosis of cancer followed byradiation treatment planning, these are all “critical care” aspects of healthcare that require reliable, accurate medical technology equipment. Precision calibration of medical technology is life sustaining. Which one of us would want to find ourselves in the situation to have received too large a dose of radiation (for example) because of faulty equipment? Not anyone! Without precision calibration deployed by highly skilled biomedical engineers, these types of situations could well occur.
Allowing equipment to run out of a Service Warranty with little or no Biomet support is a poor strategy. As patients and healthcare consumers, most of us want to know that we are safe when we go into a facility for treatment. While the public at large knows nothing about what is required to repair, calibrate and provide preventative maintenance on sophisticated medical technology equipment, it is “mission critical.” Some healthcare facilities take unwarranted risks by allowing their medical capital equipment to run out of their manufacturer’s service warranty without any extension or other coverage. While not publicized, this does happen in many institutions. Clearly, this practice is not even remotely related to “best practices” or “best patient care” or quality “accountable care.”
The proverbial “band-aids” stuck on high technology equipment makes the medical technicians administering care very nervous and uncomfortable. Nuclear med techs, ultrasound techs, x-ray techs and doctors are always concerned about the safety and efficacy of the treatments that they deploy with their patients, so they tend to be very “hands on,” cautious and thorough. This means that any faulty function can put them at high risk, especially with repeated exposures from treating multiple patients, as well as risk the patient’s health.
When equipment PM stickers fall off of the equipment and/or service dates are missed, this can make the techs uncertain about correct dosage of treatments and reliability of diagnostics. Sticking “band-aids” or faulty stickers on equipment that is questionably calibrated or maintained is a prescription for great unrest with healthcare professionals who administer care. If it “can’t get repaired,” look out!
Medical equipment malfunction events can have costly ripple effects, triggering more than just hold-ups, even impacting the institution’s bottom line. The hold-ups may extend patient anxiety over treatments or feared outcomes, increase patient waiting room times, and even force rescheduling of critical diagnostic or treatment sessions. These situations can damage the healthcare institution’s reputation very quickly. In today’s world of widespread social media interactions and online review sites, all immediately available on cell phones, bad reports tend to spread across social networks virally, almost instantaneously, and could ultimately damage an institution’s bottom line.
Without a competent team of Bmets on staff (employees, responsive outsource clinical engineers, or an “in-sourced” team of experts who manage your business in-house with great care) to review, maintain and repair all medical equipment, healthcare facilities are “open season” for delays and confusion between the original equipment manufacturer and the healthcare provider “end user.” If a medical facility is unable or afraid to perform certain processes on systems and equipment, how can it ensure patient safety and that privacy laws are not violated? How can it maintain regulatory compliance? The manufacturer who could provide the technical solutions on the “devices” or “systems” may not be available 24/7 when an urgent requirement emerges. The right engineering consultants can be.
Biomedical engineers who are technically and competently trained to ensure that medical equipment is properly maintained to stay “up and running” are “mission critical.” This is the opposite of healthcare environments where an audit can discover after-the-fact equipment that is not properly calibrated, preventatively maintained against failure, and/or updated to regulatory compliance standards. “Having potential to run” and “can’t get it repaired fast” scenarios for medical technology just do not cut it in today’s healthcare environment. There’s a host of reasons for delays. These may even include conflicts and negotiations that get stalled between healthcare providers and equipment manufacturers, e.g., contract negotiations, service warranties that may be out of date, or even equipment obsolescence where decisions on new pricing, budgets and other factors come into play
Summarily, patients trust that their healthcare providers are looking out for their “highest and best” interests. Waiting for “not-in-repair” medical technology equipment to “get repaired” is not something anyone enjoys. From the healthcare provider’s perspective….well…waiting and delays just give your patients more time to ‘tweet” and post to Facebook their complaints about your facility’s perceived inadequacies and the inconveniences to them… or worse. A word to the wise here should be sufficient.
There’s no reason for an institution to scrimp on healthcare IT when it comes to critical biomedical technology services and risk dire results for patients,medical technicians and the financial bottom line. It’s always more costly to skip the preventative maintenance, capital asset planning and management.